Jet Blue Analysis Essay Example for Free

Jet Blue Analysis Essay Jet Blue is now a major U.S. airline that has established itself as a leading low-fare, low cost passenger airline by offering customers high quality customer service and a differentiated product according to Jet Blue 10-K/A pg . Their steps to achieve their goals in the market place are to stimulate demand with low fares. Jet Blue offers a wide variety of low fares that target those leisure travelers and business persons that would have sought out alternative travel options. They emphasize low operating costs. They are fully utilizing technology with incentivized and productive workforces. They excel at maintaining high aircraft utilization by operating a single aircraft type with a single class of service as described in the Jet Blue 10-K/A pg 2. Jet Blue offers point to point flights to underserved and/or overpriced large markets. There is a great deal of demand for these types of services, customers are looking for direct flights and a cheaper price, the additional benefit of Jet Blue travels is the accommodations provided. Customers have free access to DirectTV, larger leather seats, extra legroom compared to other airlines. Lastly, Jet Blue believes their long term success with be because of a how they differentiate their products and services. Jet Blue’s flying experience for customers is more of a pleasure rather than a burden or what sometimes feels like an obstacle getting from point A to point B. Jet Blue does not overbook their flights and they are proactive and honest about any delays especially related to weather. Jet Blue is an organization that primarily relies on operational excellence. Jet Blue does not offer a wide variety of products; they only have one type of aircraft with a single class of service (Jet Blue 10-K/A). They are very interested in customer feedback to continuously improve their services to stand out from the rest of the airlines. They truly take out the hassle in flying. Jet Blue does have its own business risks that may threaten the company’s ability to satisfy stockholder expectations. The airline industry in itself is an extremely competitive industry. There is competition in every city that has more financial resources and a more known brand name. Failure to successfully increase the frequency of flights in their current markets could harm their business. There is a new aircraft being introduced and failure to meet the obligation of ordering the minimum 100 aircraft plus an additional 100 aircrafts will harm the business. These new aircrafts have to be ready for servicing flight schedules they need to be properly financed and meet the necessary certifications. Jet Blue uses the following techniques that could help to reduce the risks of providing a return to their shareholders. Through marketing and distribution Jet Blue has created a customer loyalty program that will reward and recognize the most valuable customers. The people that are hired to work for Jet Blue are considered crewmembers; these crewmembers treat the passengers as they would want to be treated. Jet Blue passengers do not return just because of the low fares, the employees of Jet Blue provide high quality service that keeps people coming back. Jet Blue’s tiered pricing helps the ease of carrying fare that have higher fares with more restrictions Individual fares that are sold for the flights is an example of unit-level activities. These fares will help determine the profitability of a flight and determine their load factor and breakeven load figures. Another unit-level activity that could apply to an airline would be individual salaries of the employees for each flight. If a flight is not completely full, that will limit the number of employees needed to assist in the plane. These activities are monitored and evaluated for top efficiencies by offering low fares in high demand markets and by employing productive and incentive motivated employees. One example of batch-level activities would be fuel. The fuel is a cost per flight no matter how many passengers are aboard. Another example would be the total of aircraft owned and leased by the company. An airline will need to fully utilize all aircraft that is in working condition to collect revenue towards any rents and loans. If an airline owns 44 planes and only can book 40 of those planes for business, they are still paying on the full 44 planes, thus being a batch-level activity of the airline. Jet Blue has taken many steps to utilize the fuel purchased for use and the efficiency of booking their flights with a single service. There is a new aircraft that is replacing the current aircrafts that is equipped with larger leather seats, entertainment, and added comfort. Jet Blue is working tirelessly to make sure this aircraft is financed in the most efficient way as well as passing all certifications required for flying. As described by Noreen, Brewer, Garrison (2011) a customer-level activity is one that includes sales calls, catalog mailings, and general technical support that is not related to any particular product (pg. 238). Jet Blue utilizes its customer-level activities through advertising and promotions through newspapers, magazines, television, radio and outdoor billboards and through targeted public relations and promotional efforts (Jet Blue 10-K/A). An organization-sustaining activity for Jet Blue would be regular maintenance of aircraft and buildings. An airline has plenty of behind the scenes support systems such as regular maintenance of their aircraft and the buildings that support the aircraft. References Jet Blue 10-K/A financial data Noreen, E. W., Brewer, P. C., Garrison, R. H. (2011). Managerial Accounting for Managers (2nd ed.). New York, NY: McGraw-Hill.

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Like many other topics, organic food brings up many controversial opinions. A new study out of Stanford University showed how organic fruits and vegetables are the same as conventionally grown products by countering their nutrients intake. Their study included humans that were tested between two days to two years. In the end of their study they concluded that organic goods are no more nutritious than lowly conventional foods. Also, when it comes to meats and dairy production, they claim that they didn’t find any apparent health advantages. To end up with this conclusion, the specialists made thousands of research that included 17 studies of the population that consume organic and non-organic foods in their diet and 223 studies that contain comparisons between the nutrients levels, pesticide, hormones, and bacterial contamination in different organic and non-organic products ( vegetables, fruits, milk, and meats). They strengthen their theory by saying that no long-term studies showed any health difference between people that consume organic foods versus people that eat non-organic products. But still, they said half-heartedly that they found in organic food more phosphorus than in conventionally grown food and higher levels of pesticides in non-organic products. But they quickly covered this by saying that the â€Å"pesticide levels were always within health regulations and below the dangerous levels† (USDA). In the other hand, in the last few years, many studies have been confirmed that organic food is more nutritious than non-organic. According to Crinnion, the mineral and vitamin content in organic products were discussed in earlier studies, while recent studies looked at pesticides and hormones levels. For example, Lairon reported ... ...n). Secondly, sometimes natural hormones are metabolized by the body but the synthetic ones are not. In fact, synthetic hormones act as toxins in the body and can be difficult to get out of your system (U.S Drug and Food Administration). One of the main side effects of synthetic hormones (rBGH and steroid hormone) is weigh gain, especially around the abdomen, hips and thighs. Other major health risks of steroid and rBGH hormones have been correlated with increased risk of many cancers, heart disease and strokes. Simply choosing organic meat and dairy products can help avoid the health risks associated with hormone treated foods including weight gain and obesity. Also, because these steroids and antibiotics are not fully broken down and enter the environment fully intact through waste water and run off choosing organic foods is a good choice for the environment, too.

Body Image Outline Essay

Introduction 1. Beauty. It poses the age old question, is beauty in the eye of the beholder or is beauty only skin deep? a. Where does the obsession to be beautiful come from? b. We are all taught at such an early age that looks do not matter, yet we live in a society that seems to contradict this very idea. c. Magazines, reality shows, billboards†¦ they all promote a certain body image as being beautiful, and it is a far cry from the average woman’s size 12. i. (FIRST SLIDE) Read more:  How to write an informative essay outline d. Body image is a pressing issue that plagues all men and women alike. 2. The obsession of many young girls and guys over their body image has led to an increasing number of people who have developed an eating disorder to try to deal with their lack of self-esteem or other related problems. a. According to an article in Psychology Today, the most common of these eating disorders include Anorexia Nervosa, Bulimia Nervosa, Binge Eating, and Muscle Dysmorphia. 3. In a recent survey of 185 students on a college campus through the Nutrition Journal, 58% felt pressure to be a certain weight, and of the 83% that hardcore dieted for weight loss, over half of them were already at a normal weight pre dieting. a. It was also recorded through the ANAD Foundation that eating disorders are recorded to be the 3rd most chronic illness of young adults. Body (SECOND SLIDE) 1. The media’s use of airbrushing is one of the major causes of these impossible standards of beauty. a. Leah Hardy, a former editor of Cosmopolitan, admitted that this is true†¦ many of stick-thin models in Cosmo were actually struggling with eating disorders, but were airbrushed to look less unwell. b. In an interview with the Daily Mail, Hardy stated that the models had 22-inch waits, but they also had breasts and great skin. They had teeny tiny ankles and thin thighs, but they still had luscious hair and full cheeks. Thanks to retouching, our readers never saw the horrible,  hungry downside of skinny. The models’ skeletal bodies, dull, thinning hair, spots and dark circles under their eyes were magically erased away by technology†¦ a vision of perfection that simply did not exist. c. By airbrushing these models, the media gives young girls the idea that this body image is attainable—and by trying to look like these models, these girls become just as unhealthy. 2. Although media plays a huge role in holding such high standards for beauty, it is recorded that pressure from friends and family tend to out rank the media and start at a very early age. i. (THIRD SLIDE) b. Eating disorders can be triggered by lack of support following traumatic events such as bereavement, relationship problems, and abuse, according to the Journal of Clinical Nursing. c. Family relationships are complex and central to the development of a child’s sense of self. d. According to a study from the University of Florida titled, â€Å"Too Fat to Be a Princess?† nearly 50% of all children aged from three to six were already concerned about their weight. e. Criticism and teasing from parents, siblings, and peers shape how young children perceive their bodies. f. Experts say the children who develop eating disorders are mostly girls who are often following examples set by their most favorable role models; their mothers. 3. Along with pressure from one’s family and friends, there are several psychological factors that contribute to eating disorders. a. Among some of these psychological factors include i. Depression, anxiety, feelings of inadequacy, and low self-esteem. b. Many studies have been done on the relationship between these psychological behaviors and eating disorders; all have concluded through various measures that there is a strong relation between the two. c. Too often, the result of an inadequate self results in the distortion of eating. Conclusion 1. In conclusion, the unrealistic standard of beauty that men and women are bombarded with everyday gives them a goal that is nearly impossible to reach, and the effects are devastating. 2. Theses impossible standards need to be stopped, and society instead needs to promote a healthy body image  along with the idea that men and women of all shapes and sizes are beautiful—not just those who are size 2.

Climate Change An Article By Business Insider - 912 Words

For the last decade there has been a topic that everybody has either something positive or negative to talk about, and that would be climate change. It is something where people are trying to figure out the main reason that is causing climate change. One of the main reasons that people believe is the problem are big corporations. Some of the worst companies from an article by business insider are Archer Daniels Midland, AES, PPL, Progress Energy, Duke Energy, FirstEnergy, Southern, Bunge, American Electric Power, Ameren, Consol Energy, ConAgra Foods, Allegheny Energy, NRG Energy, Peabody Energy. (Yarow, J. (2009).) Most of these companies that were listed are mainly energy companies, which could explain why they are listed as the fifteen worst companies that are destroying our environment. All of these companies do something that contributes in destroying climate change from polluting, not trying to use other resources that are more environmental friendly, and not having any enviro nmental policies. What also makes them worst is that these companies do not know what environments that they are destroying when making and selling their product. From an article from Quartz called the world’s biggest forest destroyers don’t even know what forests they’re are destroying, talks about how there is many countries do not even know that the products they are making are causing a damage to the environment. â€Å"Overall, though, the response rate was just 21%, CDP said, leaving massive gapsShow MoreRelatedDeforestation Is A Big Environmental Issue1092 Words   |  5 Pagesthe life of all the living things. 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